Repricing Analytics & Insights

See Every Pricing Decision. Optimize with Data.

RepriceLab's analytics dashboard gives you full visibility into Buy Box performance, competitor movements, margin trends, and repricing activity — all in one place, updated in real time.

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Analytics Built for Amazon Sellers

Stop guessing. Start knowing exactly why you are winning or losing the Buy Box.

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Buy Box Win Rate Tracking

Track your Buy Box ownership percentage over time — by SKU, by marketplace, or across your entire catalog. Identify which products are consistently winning and which need attention.

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Competitor Price Monitoring

See every competing offer on your listings in real time. Track competitor prices, FBA vs FBM fulfillment, Prime status, and seller ratings — the full picture of who you're up against.

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Repricing Activity Log

Every price change RepriceLab makes is logged with the exact reason: competitor undercut you, you hit your floor, the strategy changed. Full audit trail, zero black boxes.

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Margin & Profit Analytics

Connect your COGS and RepriceLab automatically calculates your margin per sale, per SKU, per marketplace. Track profitability over time and spot where margins are eroding.

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Price History Charts

Visualize your price movements alongside competitors' prices and Buy Box ownership over time. Spot pricing patterns, seasonal trends, and the exact moments you won or lost the Buy Box.

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Seller Overlap Analysis

See which sellers compete on multiple ASINs across your catalog. Identify your most dangerous competitors, their patterns, and which of your products they're most likely to undercut next.

From Raw Data to Actionable Insights

RepriceLab collects, processes, and visualizes your Amazon performance data automatically.

1

Connect Your Amazon Store

RepriceLab syncs your product catalog, orders, and competitor offers via the SP-API. Analytics start populating within minutes of connecting.

2

Add Your COGS

Enter your cost of goods per SKU. RepriceLab automatically calculates margins, fee-adjusted profits, and safe price floors for each product.

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Monitor and Optimize

Use your dashboard to identify underperforming SKUs, track Buy Box trends, and refine your repricing rules based on real data — not guesswork.

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Full analytics included in all plans. Start your 14-day free trial and see your Buy Box data immediately.

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Frequently Asked Questions

What analytics does RepriceLab provide?

RepriceLab provides Buy Box win rate tracking, competitor price monitoring, repricing decision logs, margin and profit analytics, price history charts, and seller overlap analysis — all updated in real time from Amazon's SP-API.

How does RepriceLab track Buy Box win rate?

RepriceLab continuously polls the Buy Box ownership status for every ASIN in your catalog. Win rate is calculated per SKU over any time period you select, giving you a clear picture of your Buy Box performance trends.

Can I see why RepriceLab changed my price?

Yes. Every single price change is logged in the Repricing Activity Log with the exact trigger: a competitor undercut you, you reached your price floor, or the market shifted. Nothing is hidden.

Does RepriceLab track competitor sellers?

Yes. RepriceLab pulls all competing offers for your ASINs and identifies sellers who compete across multiple products. You can see competitor pricing history, FBA/FBM status, and buy box win patterns.

How do I use analytics to improve my repricing?

Start by identifying SKUs with low Buy Box win rates in your dashboard. Check the competitor data and repricing activity for those SKUs, then adjust your repricing rules — raise your ceiling if you're pricing too low, or tighten your floor if competitors are consistently undercutting you.

What would you like to do next?

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