Amazon Repricing Software

Amazon Repricer Built for Every Type of Seller

Whether you sell FBA, FBM, or run an Amazon Business account, RepriceLab's AI repricing engine wins you more Buy Box without sacrificing margins.

14-day free trial ยท No credit card required ยท Cancel anytime

How RepriceLab Works for Every Seller Type

One platform, three seller types, unlimited repricing strategies.

๐Ÿ“ฆ

FBA Repricing โ€” Win Buy Box with Prime Advantage

RepriceLab automatically factors in FBA fees, storage costs, and Prime eligibility to find the winning price without destroying your margin. FBA sellers have a built-in Buy Box advantage โ€” our AI maximizes it.

๐Ÿšš

FBM Repricing โ€” Compete Against FBA Without Losing Margins

Merchant fulfilled sellers face tougher competition, but RepriceLab's landed price calculation (product price + shipping) levels the playing field. Compete strategically against Prime listings and win.

๐Ÿข

Business Seller Repricing โ€” Automate B2B Pricing

Protect your brand with minimum price enforcement across your entire catalog. Set bulk repricing rules for thousands of ASINs, manage B2B pricing tiers, and enforce MAP pricing automatically.

โšก

Real-Time Price Updates

RepriceLab responds to competitor price changes as they happen โ€” 24/7. No manual work needed. Your prices are always optimized for the current market.

๐Ÿ›ก๏ธ

Smart Minimum Price Protection

Set minimum prices based on your COGS, FBA/FBM fees, and target margin. RepriceLab never prices below your floor โ€” protecting your profitability even during price wars.

๐Ÿ“Š

Buy Box Analytics

Track your Buy Box win rate over time, see which competitors are beating you, and understand exactly why you are losing the Buy Box. Data-driven repricing decisions.

How RepriceLab Works

Set up in 5 minutes. Let AI handle repricing 24/7.

1

Connect Your Amazon Store

Link your Amazon Seller Central account in one click. RepriceLab instantly syncs your product catalog.

2

Set Your Rules

Define your minimum price, target margin, and repricing strategy (Win Buy Box, Maximize Profit, or Boost Sales).

3

Watch Your Buy Box Win Rate Climb

RepriceLab monitors competitors and updates your prices in real time. Track results in your dashboard.

Explore RepriceLab by Seller Type

Pricing โ€” From $99/month

AI-powered repricing for FBA, FBM, and Business sellers. Start with a 14-day free trial.

Start Free Trial

Frequently Asked Questions

What is an Amazon repricer?

An Amazon repricer is software that automatically updates your product prices in response to competitor pricing changes, helping you win the Buy Box while protecting your profit margins.

Does RepriceLab work for FBA sellers?

Yes. RepriceLab is fully optimized for FBA sellers. It automatically factors in FBA fees, storage costs, and Prime eligibility when calculating the optimal Buy Box price.

Does RepriceLab work for FBM sellers?

Yes. RepriceLab supports FBM sellers with automatic landed price calculation (product price + shipping), and competitive strategy specifically designed to compete against FBA listings.

Will RepriceLab start a price war?

No. RepriceLab uses AI to set smart price floors based on your costs, fees, and target margin, then finds the optimal Buy Box price above that floor โ€” avoiding race-to-the-bottom pricing.

How much does RepriceLab cost?

RepriceLab plans start at $99/month, covering FBA, FBM, and Business seller repricing with AI-powered Buy Box optimization. All plans include a 14-day free trial.