Last updated: November 17, 2025
CCPA/CPRA Compliant | Amazon SP-API Data Protection Policy
RepriceLab ("we," "our," or "us") is a US-based company committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Amazon repricing service. We comply with US privacy laws including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and Amazon's SP-API Data Protection Policy.
When you connect your Amazon Seller Central account, we access:
Automated price adjustments based on your configured rules, Buy Box ownership analysis, and competitor monitoring
Dashboard metrics, sales insights, profitability analysis, historical data tracking
Account management, billing, customer support, service improvements
Fraud prevention, security monitoring, legal compliance, incident response
We never sell, rent, or trade your personal information or Amazon seller data to third parties for marketing purposes. This is a commitment under CCPA and our core business principle.
We share data only with trusted service providers who help operate our service:
All service providers are contractually bound to protect your data and use it only for specified purposes.
We may disclose information when required by:
As an Amazon SP-API solution provider, we comply with Amazon's Data Protection Policy requirements:
Under California and other US state privacy laws, you have the following rights:
Request disclosure of personal information we collect, use, and share
Request permanent deletion of your account and personal data
Correct inaccurate or incomplete information
Export your data in machine-readable format (JSON/CSV)
Opt-out of sale/sharing of personal data (we don't sell data)
Exercise rights without discrimination or denial of service
To exercise these rights, contact us at repricelab@gmail.com or use our Contact Form. We will respond within 45 days (CCPA requirement).
Verification: We may request information to verify your identity before processing requests.
California residents may designate an authorized agent to make requests on their behalf. The agent must provide written authorization and proof of authority.
We retain your data for as long as necessary to provide our services:
Authentication tokens (JWT), session management, security features
Usage patterns, feature adoption - requires user consent
You can manage cookie preferences in your browser settings. Note that disabling essential cookies may affect service functionality.
We currently do not respond to Do Not Track (DNT) browser signals. However, we comply with CCPA's "Right to Opt-Out of Sale" and do not sell personal information.
RepriceLab is intended for business use by individuals 18 years or older. We do not knowingly collect information from children under 18. If you believe we have collected data from a minor, contact us immediately for deletion.
We may update this Privacy Policy periodically. Material changes will be communicated via:
Continued use of our service after changes constitutes acceptance of the updated policy.
Email: repricelab@gmail.com
Contact Form: https://repricelab.com/contact
Response Time: Within 48 hours for privacy inquiries
California residents: Requests under CCPA will receive a response within 45 days as required by law.
California Consumer Privacy Act
California Privacy Rights Act
Amazon Data Protection Policy Certified
Payment Card Industry Data Security Standard
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