Creating Your First Repricing Rule

What is a repricing rule?

A repricing rule (also called a preset) defines the strategy RepriceLab uses to automatically adjust the price of your products. Instead of manually checking competitor prices and updating listings one by one, you set a rule once and RepriceLab applies it continuously — every 10 minutes by default.

Rules control decisions like: How aggressively should I compete? Should I drop below FBM sellers? What is my floor price?

Rule types

RepriceLab offers three core repricing strategies:

• Win Buy Box — Optimizes your price to win and maintain the Buy Box. RepriceLab calculates the ideal price based on your competitors' offers, your seller metrics, and the Buy Box algorithm weights. This is the most popular strategy for FBA sellers.
• Maximize Profit — Keeps your price as high as possible while still remaining competitive. RepriceLab increases your price when there is little competition and lowers it only when necessary to hold the Buy Box.
• Boost Sales — Prices aggressively to maximize sales velocity. Useful for liquidating overstock or ranked products where high volume is more important than margin.

Step-by-step: creating your first rule

Step 1 — Go to Repricing Rules

From the sidebar, click Repricing Rules (also accessible from the Repricing page). Click the "Create New Rule" button in the top right corner.

Step 2 — Name your rule

Give the rule a descriptive name like "FBA Win Buy Box" or "High-margin products". This name appears on the Repricing page and activity logs, so clear naming helps when you have multiple rules.

Step 3 — Choose a strategy

Select one of the three strategies: Win Buy Box, Maximize Profit, or Boost Sales. For most sellers new to automated repricing, Win Buy Box is the recommended starting point.

Step 4 — Configure Buy Box settings

Set how much RepriceLab should adjust your price relative to the competition:

• Match — Price matches the lowest competitive offer exactly
• Beat by amount — Undercut by a fixed dollar/currency amount (e.g., $0.05 less)
• Beat by percent — Undercut by a percentage (e.g., 1% below)

Step 5 — Set FBA and FBM handling (optional)

If you are an FBA seller, you may want RepriceLab to handle FBM (Merchant Fulfilled) competitors differently — for example, allowing your price to be slightly higher since you offer Prime shipping. Enable the FBA/FBM toggles and configure the adjustment values.

Step 6 — Set competitor filters (optional)

You can narrow which competitors RepriceLab considers when setting your price:

• Exclude sellers with low feedback ratings
• Exclude sellers with long dispatch times
• Exclude sellers from specific countries
• Ignore Amazon itself as a competitor

Step 7 — Save and activate

Click Save Rule. Your rule is created but not yet assigned to any products. You can set it as the default rule or assign it to specific products.

Assigning rules to products

Go to the Repricing page. For each product, you'll see a dropdown to select a repricing preset. Select the rule you just created and toggle repricing On for that product. RepriceLab will begin repricing within the next scheduled cycle (every 10 minutes).

You can also assign rules in bulk by selecting multiple products and using the bulk action menu.

Tip: set min and max prices first

Before turning on repricing, it is strongly recommended to set a minimum price and maximum price for each product on the Repricing page. This prevents RepriceLab from ever pricing below your cost or above a sensible ceiling. See Setting Minimum and Maximum Prices for details.