Repricing Basics

Learn the fundamentals of Amazon repricing and how it can boost your sales

What is Amazon Repricing?

Amazon repricing is the automated process of adjusting your product prices based on market conditions, competitor pricing, and your business rules. Instead of manually updating prices, repricing software monitors the marketplace 24/7 and makes intelligent price adjustments in real-time.

This helps you stay competitive, win the Buy Box more often, and maximize your profits without constant manual intervention.

Why Use Automated Repricing?

  • Save Time: No more manual price updates across hundreds or thousands of products
  • Win More Buy Boxes: React instantly to competitor price changes
  • Maximize Profits: Set intelligent rules to find the optimal price point
  • Protect Margins: Set min/max price boundaries to never sell at a loss

How RepriceLab Works

1. Connect Your Amazon Store

Securely link your Amazon Seller Central account with RepriceLab in just a few clicks.

2. Set Your Repricing Rules

Define your pricing strategy with customizable rules - be aggressive to win the Buy Box or conservative to protect margins.

3. Let RepriceLab Work

Our algorithms monitor the marketplace 24/7, automatically adjusting your prices to maximize sales and profits.

4. Track Your Results

View detailed analytics on Buy Box ownership, sales velocity, and profitability to optimize your strategy.